This movie is was bad for number or reasons. Bad actors. No suspense. Bad script/dialogue. Bad conclusion. I had me excited at the beginning though. But as the movie went on it was clear.

Unrelentingly, embarrassingly bad. The script feels bullied onto the actors and its message is deflated by the poor telling of it. Zooey D's airheadedness works well in this context though.

Shyamalan doesn't conform to the needs of modern movie goer zombies. It doesn't mean he sucks.
It means you don't get it.
At least someone still takes risks in the ART of cinema.
It's not unintentionally hilarious. It's a blatantly comedic satire.